The Mitchell company has a long history. It was the engineers of this company who created the Mitchell reel mechanism, which allows you to accurately cast the bait over significant distances and avoid tangling the line. In 1948, the Mitchell 300 reel model appeared, which made a small revolution, as it stood out significantly among the reels of that time. With the advent of this reel, the company gained international fame. Mitchell reels are sold all over the world and are manufactured in factories located in several countries around the world, but French engineers are still responsible for the quality, concept and design. Mitchell has a wide range of reliable and high-quality spinning reels suitable for various fishing conditions. The popular Mag Pro R reel series has three models with a gear ratio of 5.8:1. The lightest model weighs 218 grams, and the heaviest - 249 grams, which makes it possible to use them for spinning fishing with light baits. The body and rotor of these reels are made of the new GV5H material, which is quite light, but at the same time very durable.

The budget series of Tanager reels is represented by eight models, ranging in size from 1000 to 6000 and weighing from 303 grams to 528 grams. The peculiarity of this series is that the reels are made in versions with a front or rear friction clutch. This allows any angler to choose the most familiar and comfortable option for adjusting the braking force when playing the caught fish.

The main difference of the fourth generation of Avocet Gold reels, dressed in a new form, is the use of paired bearings along the axis of the main gear in the design. Thanks to this technological solution, the centering of the entire mechanism, as well as the fit of the gear inside the body, significantly benefits. The combined effect of these two factors has a positive effect on the accuracy, smoothness and maximum reliability of the reel and makes it possible to increase the load threshold.