Rapala is one of the world’s leading manufacturers of fishing lures and related fishing gear. The company was founded in 1936 in Finland by Lauri Rapala. The story goes that Lauri, being an angler, observed that predatory fish preferred a slow-moving injured fish. This inspired him to create the first lure that mimicked the movement of an injured fish, leading to the creation of the famous Original Floater made from balsa wood.

Today, Rapala is known for its commitment to quality and innovation. The company's product range includes lures, spinners, lines, hooks, knives, and various fishing accessories. Rapala products are used by anglers worldwide due to their reliability and effectiveness.

Rapala is renowned for its high-quality lures that help anglers catch fish in various conditions. The company continues to develop new technologies and improve its products while maintaining traditions of handcrafting and rigorous quality control.

Rapala also owns several subsidiary brands, such as VMC (hooks) and Sufix (lines), allowing it to offer a comprehensive range of fishing products.