Sun Tracker boat

Discover SUN TRACKER boats for unforgettable family fun and fishing. Make lasting memories with the perfect on-water experience.

Sun Tracker is an American boat brand known for producing reliable and affordable pontoon boats designed for family fun, fishing, and relaxation on the water. Founded in 1983, Sun Tracker was one of the first brands to focus on making pontoon boats accessible to a broad audience, emphasizing affordability without compromising quality. The brand is part of White River Marine Group, owned by Bass Pro Shops, which also owns other well-known boat brands like Tracker Boats, Nitro, and Mako. This connection has helped Sun Tracker maintain a strong presence in the recreational boating market, particularly through the extensive Bass Pro Shops network.

Sun Tracker made its mark by focusing on family-friendly, versatile boats that provide stability, comfort, and ease of use. Their boats are particularly popular with families, fishing enthusiasts, and groups looking for a spacious and relaxed way to enjoy lakes and rivers. The brand’s boats feature stable aluminum hulls, comfortable seating, and plenty of space for passengers and gear, all at a reasonable price point.

Throughout the years, Sun Tracker has expanded its lineup to include boats tailored for various uses. They offer models like the Party Barge® series, designed for socializing and group outings, and the Fishin’ Barge® series, which includes fishing-specific features like livewells, rod holders, and fishing chairs. Each boat in their lineup reflects the brand’s commitment to durability, affordability, and family-friendly features.

Sun Tracker is also known for its "No Haggle No Hassle®" pricing policy, which provides transparent and competitive prices, helping make boat ownership more straightforward and accessible for first-time buyers. This policy has contributed to the brand’s popularity, allowing buyers to understand the costs upfront and focus on finding the right boat for their needs.

Sun Tracker has continued to innovate with features like high-performance pontoons for added speed and handling, integrated storage solutions, and eco-friendly options. Their commitment to affordability and family-oriented boating experiences has made Sun Tracker a favorite in the recreational boating industry, offering an enjoyable and accessible way to explore the water.